WHY ISN'T YOUR WEBSITE WORKING?
communicated your website address offline?
offline correspondence (letters, business cards, faxes, invoices,
emails, store fronts must have www. address included)
- Advise all
your customers (email/snail mail) about your new or improved website
so they visit it.
- Promote the
efficiency improvements ie; up to date information (eg: price
lists), email correspondence to the person they really need to
communicate with (ensure there is a contact email!)
website updated regularly?
- Ensure that
the information on your website is correct and current - or people
won't see it as a reliable way of finding out information.
- Ensure specials/new
products or services that you offer entice people to either buy
or find out more?
- The Front
page is the most commonly seen page - so change it with specials,
industry news, upcoming events etc to keep it interesting for
your customers so they keep coming back.
website available on other peoples websites?
- Find websites
that have a 'connection' with your websites industry - ask for
affiliation, people can then 'click through' from their websites
- Ensure that
all search engines/relevant directories have your website.
- Listed and
are reviewed to help people find your website in the relevant
website easy to use?
- People need
to easily find what they are looking for (measure click throughs),
customer queries, do an online survey, or mock sample trial).
- Too many
clicks and people will leave your site-frustrated.
- Search facility
is vital as many people look for information this way.
Menu categorisation is important.
brand image reproduced online?
of the way your brand is promoted is as important online as it
- The image
you have is vital; don't make it look cheap if you are projecting
yourself as a high quality brand (colours, text, info, offers,
quality of website must all be checked thoroughly).
your website used for?
- Your industry
and your customers needs will dictate what sort of website you
- If you are
a retailer your customers would expect to be able to purchase
online with many payment methods, if you are a council, residents
would expect information on all the councils services and up-to-date
- Some websites
are purely information - this is fine if that's what you are all
- Check that
these needs are being met or they will go elsewhere!
website address easy to guess?
your brand/company name immediately.
- Do not change
your company name unless it is taken, people will try to type
in your company/brand as the web address so do not be tempted
to shorten it.
have an easy to find information section on your website?
- Ensure all
company contact details, addresses, phone, fax numbers, peoples
names, email addresses, administration information are all included.
- Other information
that can be useful is company information, media releases, FAQ's,
handy tips etc.
- Don't forget
a "helpdesk" for people's queries.
- Make sure
that you have lots of links (that click through properly) to other
related products/services on your site, so that customers can
find what they are looking for.
- Email client
contact addresses as a useful selling tool to promote other specials/products
on other pages.
send your customers electronic newsletters?
- Keeping in
touch with your customers is the only way to get repeat sales.
- Llet them
know what you are doing, special prices/offers, upcoming events,
industry news, handy tips etc.
- It is cheap
(under 2c compared to snail mail) and it is current, no brochure
will think you are on the ball and you will get a response if
the newsletter has relevance.
- Make sure
you give your customers the opportunity to also not receive your
newsletter as some will not want it - and take them off the list!
emails answered in 24-48 hours?
- If you have
a contact email - ensure that all queries go to the right person
who is able to respond.
- People will
get disillusioned with you if you don't reply to them promptly.
of order emails with customers information and receipt is compulsory
if you are transacting online.
These are just
a sample of some of the marketing points that "re:market'able"
can help you with in maximising your website as a communication
and/or selling tool.